bngslot| "May Day" was too crowded,"Xiaoqian" ran away, and Yang Mi also "caught a cold" Industry insiders said the popularity fell short of expectations

The film market got off to a hot start during the May Day holiday, with the box office breaking through the 330 million yuan mark on the first day.

Picture sourceBngslotCat's eye professional edition

As of the evening of May 1, the three films "peacekeeping and Anti-riot team", "spying every Family Code: Bai" and "spending money at the end of the Road" temporarily took the lead, and "nothing that cannot be solved by a Hot Pot" starring Yang Mi was at a disadvantage.

Previously, May 1 was regarded as the most "crowded" this year, with 11 films scheduled at one time. However, Li Yanlu, manager of Jinan New Century Film City, feels that this year's "May 1" is lower than practitioners expected, with low popularity, low pre-sale, and relatively low word-of-mouth.

A reporter from the Daily Business News found that the total box office of "May 1" from 2021 to 2023 was 1.673 billion yuan, 297 million yuan and 1.521 billion yuan, respectively. A number of practitioners told reporters that the total box office of May 1 this year is unlikely to exceed that of 2023.

The box office on the first day was over 300 million yuan. is the total box office of May Day 1.3 billion yuan or 1.8 billion yuan?

The May Day holiday opens and the film market starts again in peak season. As of the evening of May 1, the country's total box office on the first day had exceeded 330 million yuan. "peacekeeping and Anti-riot team" and "Spy Family Code: Bai" and "spending money at the end of the Road" temporarily ranked among the top three at the box office on the first day.

According to the release calendar, "Spy: White" and "Hal's Mobile Castle" were released on April 30, while "the siege of Kowloon walled City", "peacekeeping Anti-riot team", "nothing that can't be solved by hot pot", "the end of spending money", "Journey through the Moon" and "Pig Man Movie Star Action" were unveiled on the first day of the holiday.

As Yin Tengyu, a senior analyst at the Cat Eye Research Institute, said, May 1 covers a wide variety of films, such as animation, action, love, comedy, suspense, crime and so on.

"peacekeeping and Anti-riot teams" temporarily took the lead at the box office, with the film grossing 110 million yuan as of 18:00 on May 1. The film is produced by Liu Weiqiang, directed by Li Dachao, starred by Huang Jingyu, Wang Yibo and Zhong Chuxi, and specially starred by ou Hao. The film shows the moment of life and death encountered by Chinese peacekeeping police when they go deep into overseas missions. This is China's first commercial blockbuster focusing on overseas peacekeeping themes.

Poster of "peacekeeping Anti-riot team" Photo Source: cat's Eye Professional Edition

Closely followed, "Spy Family Code: White", which grossed nearly 88 million yuan at the box office, tells the story of the Fujie Family, made up of spy father, killer mother, mind reader daughter and prophet dog, in an elevated country. Zhang Tong, a senior analyst at the Cat Eye Research Institute, said in a written interview that "spying every Family" is a popular anime IP around the world in recent years. It is relatively popular among fans and is currently the youngest film among May 1 audiences.

"spending money at the end", directed by Wu Rina and starring Jia Bing, Tan Zhuo, Xiao Shenyang, Yu Yang and Dong Shu, has earned more than 66 million yuan at the box office as of press time.

Recently, Zhang Tong analyzed that this year's "May 1" new films have their own characteristics and have their corresponding audience groups, and the final box office performance still depends on the follow-up publicity results of each film and word-of-mouth after its release. Combined with the current data, the total box office for the five-day holiday is likely to be between 1 billion and 1.3 billion yuan.

In an interview with Wechat of the Daily Business News on April 30, Li Yanlu said frankly that this year's "May 1 stalls" are lower than practitioners expected, and that on the whole, they are low in popularity, low in pre-sale, and relatively low in reputation. "in the final analysis, it is the reason for the film. Fortunately, there are plenty of choices, and the total box office is expected to be around 1.3 billion yuan. " Li Yanlu said.

Wanlian Securities predicts that the better-than-expected performances of "New Year's Day" and "Spring Festival" will make a good start to the film market in 2024. According to market data, it is predicted that the total box office of "May 1st" will reach 1.811 billion yuan.

"May 1st" film market is crowded: "Xiaoqian" withdraws, Yang Mi "lags behind"

Before this year's May Day series officially kicked off, it was too crowded-11 films were scheduled for that time.

On the afternoon of April 23, the animated film "Xiaoqian", originally scheduled for release on April 30, suddenly announced its withdrawal through the official account and met with the audience again at another day.

On April 24th, some investors asked Light Media (300251). As the first work of light animation, Xiaoqian has a relatively good reputation. Why did it suddenly withdraw from May 1st? Are you worried about losing at the box office because there are too few films?

In this regard, Light Media said on the investor interactive platform on April 26: the withdrawal of "Xiaoqian" is mainly due to two factors: first, as a small schedule this year, more than a dozen films have been released, showing a state of overcrowding, resulting in a low proportion of film production and a sharp increase in marketing costs. Second, the release time from the production of "Xiaoqian" is relatively short, the relevant marketing promotion has not yet been fully carried out, and the market heat needs to be improved. Combining the above two reasons, the company decided to withdraw the file. "Xiaoqian" will still be released this year, and the exact time has not yet been set.

Recently, Yin Tengyu told the Daily Economic News: the holiday season is the peak season of the movie market, and the average daily market (total box office) during the holiday period is higher than that of the off-season, so more or more films are needed to support the holiday market. So it is a common phenomenon for large-scale films to gather together. In the highly competitive big period, the box office capacity is also large, so it is easier to use the hot schedule to get high box office, but at the same time, the distribution cost is high and the layout space is easy to be squeezed. On the other hand, in the ordinary weekend, the film competition and distribution fee pressure is small, the film space is large, and the daily box office capacity is relatively low, which is more suitable for long-term slow accumulation of box office. Yin Tengyu concluded that different deadlines have their own advantages and disadvantages, and the film generally chooses the appropriate schedule according to its own situation.

Because of the withdrawal of Xiaoqian, Light Media (SZ300251, with a share price of 9.36 yuan and a market capitalization of 27.459 billion yuan) withdrew from the May 1st competition. The reporter sorted out and found that there are still a number of listed companies emerging behind the May 1st film. Among them, Wanda Film (002739) (SZ002739, share price 14.63 yuan, market value 31.884 billion yuan) participated in "peacekeeping and Anti-riot team"Journey through the Moon", Chinese Film (600977) (SH600977, 11.9 yuan, market capitalization 22.217 billion yuan) participated in "desperate spending"Journey through the Moon", and Hengdian Film and Television (603103) (SH603103, 16.38 yuan, market capitalization 10.388 billion yuan) participated in "the siege of Kowloon City". Tangde Film and Television (300426) (SZ300426, stock price 8.73yuan, market value 3.534 billion yuan) and SZ300291 (stock price 5.53yuan, market value 5.209 billion yuan) participated in "nothing that can't be solved by hot pot" and so on.

"there is nothing that can't be solved by a hot pot", which is more popular because Yang Mi starred, is the May 1 film with the most leading producers. Cat's Eye Professional Edition shows that "there is no problem that can not be solved by hot pot," the main products are as high as 16. But judging from the box office on May 1, the film's box office is relatively low.

Poster "there is nothing that cannot be solved by Hot Pot" Photo Source: cat's Eye Professional Edition

A few days ago, an anonymous practitioner told the reporter: "although Yang Mi herself is very hot, she has been away from the big screen for several years."Bngslot?? As a result, the box office appeal is too weak. "

Although there is a lack of blockbusters in May 1 this year, the demand for cinema is still strong, and the listed companies behind the film are still the focus of institutional attention. Yinhe Securities Research News believes that the inventory of domestic film manufacturers before the COVID-19 epidemic has been gradually cleared, the production and release of new films have progressed steadily, the willingness of superimposed audiences to watch movies has gradually increased, and both sides of supply and demand have made joint efforts. Institutions are optimistic about the market performance of the film market in the following year.

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